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Iitaka Roadside Station

Iitaka Roadside Station is the perfect place to discover the authentic flavors and craftsmanship of the Iitaka region. The shop offers a wide selection of local specialties that cannot be found anywhere else, making it an ideal stop to pick up unique souvenirs from your trip.

Fresh from the Fields

  • Seasonal Produce: Enjoy a variety of fresh vegetables and fruits, carefully grown by local farmers. You can find the best seasonal ingredients that capture the essence of the Iitaka countryside.

Local Food & Specialties

  • "Tottoki" Miso: A local favorite. This grilled leek miso is highly recommended, pairing perfectly with rice or as a snack with drinks.
  • Local Teas: Taste the deep, rich flavors of Matsusaka Tea, or discover Ise Japanese Black Tea—a unique, locally produced tea known for its naturally sweet profile and lack of bitterness.
  • Handmade Konjac: Made with pure local spring water by skilled artisans. It has a wonderful texture and is ready to eat simply by rinsing—no cooking required!
  • Traditional Treats: Experience local history with "dengara," a traditional steamed snack wrapped in magnolia leaves. You can also try exclusive sweets made with locally grown blueberries, which feature a perfect balance of sweetness and a pleasant, chewy texture.

Crafts & Gifts

  • Local Sake: A collection of fine local sake is available, perfect for gifting or enjoying during your stay.
  • Handmade Crafts: Browse pottery from the local Kahada Kiln and various goods made from natural wood. Each piece carries a simple and charming local style, making for a memorable souvenir of your visit to Iitaka.

Whether you are looking for a unique gift or a delicious snack for your journey, Iitaka Roadside Station offers a true taste of local tradition. Stop by and find your own special memory of Iitaka!

Address 117 Iitakacho Miyamae, Matsusaka, Mie
Phone 0598-46-1111
Hours 9:00 - 18:00
Closed Second Wednesday of June and December, December 31 and January 1
Parking 【Capacity】116 spaces
【Fee】 Free
Getting there 【By Car】
・Approx. 40 minutes (30 km) from Matsusaka IC (Ise Expressway)

【By Public Transport】
・Approx. 1 hour by bus from Matsusaka Station (JR/Kintetsu Lines)
・Take the Mie Kotsu Bus bound for "Michi-no-Eki Iitaka-eki" or "Hotel Smeall"
・Get off at the "Michi-no-Eki Iitaka-eki" stop, which is located right next to the facility
Website https://www.iitakaeki.com/facilities/category/souvenir/