The Matsusaka Beef Festival celebrates Matsusaka beef, one of the highest valued wagyu in the world, produced painstakingly to strict specifications in only a select few areas in and around Matsusaka in Mie Prefecture. This premium meat boasts a high concentration of fatty acids that make each bite tender and rich in umami, with a melt-in-your-mouth texture from the astounding marbling visible in every cut.
With special booths stocking local specialties and goods you can’t find anywhere else, along with a booth where you can sample sukiyaki for free, the Matsusaka Beef Festival is an event you don’t want to miss!
Event Details
Matsusaka Beef Festival
When: Sunday, November 29, 2026 @ 9 am
Where: Matsusaka Agricultural Park Bell Farm (Google Maps)
Festival Schedule
9 am: Matsusaka Beef Cattle Show: 50 Special Grade Matsusaka Cattle are appraised, and one of them is crowned the Queen of Matsusaka Beef.
Starting 10am:
- Free tasting of Matsusaka beef sukiyaki (Limited to the first 1,000 servings, while supplies last)
- Matsusaka beef yakiniku corner
- Local specialty goods and local food
- Matsusaka Tea quiz rally (Win special prizes!)
- Oka High School Food Preparation Students Collaboration: Purchase limited quantities of bento boxes and baked goods made with specially selected Matsusaka beef, prepared by the students!
12pm: Matsusaka Beef Cattle Show Award Ceremony
1pm: Auction of 50 Special Grade Matsusaka beef cattle
Access Information
You can get to the festival by public transit or car.
By Transit:
- Free shuttle buses from Matsusaka Station
By Car:
- 5 minutes from Matsusaka Interchange (IC)
- Take the free shuttle buses from the designated parking lots below.
- Parking:
- Matsusaka Forest Park Lot 2 (Google Maps)
- Chubudai Athletic Park Lot 1 (Google Maps)
Important Notes
- Some program details may change depending on weather conditions.
- Direct contact with the cattle or excessive proximity is prohibited to prevent infectious diseases in livestock and ensure the safety of both the cattle and visitors. Visitors will be allowed to view the cattle from the designated viewing area outside the fence.
- How to purchase from the Oka High School Students' booth: Each customer will receive a numbered ticket on a first come first serve basis. You can purchase one item per ticket. The maximum is two tickets per person. Due to the immense popularity every year, we recommend getting your ticket early.
- Any pets, except for service animals, are not allowed inside the venue for hygiene management, livestock disease prevention, and the safety of cattle.